The accommodation industry which is also known as the lodging industry is a component of Of a journey, because it comprises of the biggest element of tourist spending during a trip. It is an important element to be considered during the planning Over the years, accommodation has become the center ofįocus when hosting guests. Accommodation provides a base where one can engage in the When someone travels to a destination, either as a tourist or a mere visitor, the person will SpecialĪttention is given to the evolution of hotel as an industry and the rating system within the This chapter focuses on the accommodation sector, particularly the hotel industry. Relationship is established with the respondent in order to build trust prior to the date of the Is also a limitation to this study however plans has been made to make sure that cordial It is not possible for the researcher to be present in person to conduct some of the interviews The interview will solely be used for the purpose of this research. Search to the interviewees and also convince them that the information they provide during Tions were overcome by: preparing documents which will prove the credibility of this re. However, effort has been made by the researcher to ensure that those limita. Information about their business strategies which might be considered to be confidential to Tions include: subjectivity in opinions of the interviewee, interviewee not willing to give Is a high possibility that this research work might face some limitations, too. It is common that every research project faces one or more limitations.  To promote the use of efficient marketing strategies in hotel industry.  To find an effective way of promoting hotel products  To assess the role played by marketing in the development of the hotel industry The best marketing strategies to retain guests in a highly competitive market such as the hotel 4 THE ROLE OF MARKETING IN HOTEL BUSINESS 4 THE ROLE OF MARKETING IN HOTEL BUSINESS.3 Digital marketing communication channels.Hospitality industry, hotel industry, role of marketing ABSTRACT CONCEPT DEFINITIONS Life blood on which the success of any hotel outlet depends on. The result of this report shows that marketing is the Provided by authors and scholars both in the field of marketing as well as in the hotel management.Ĭonsidering the aim of this research and the degree of validity and reliability, great effort was made toĮnsure the objectivity of the report and conclusion. The source of data for this research was also taken from secondary data which were The theoretical framework for this research focused on basic the concepts in hotel management and in Semi-structured interview was conducted among stakeholders in the hotel industry both in Abuja, Ni. The empirical part of this research was conducted with the use of the qualitative research method. The aim was also to showcase the impact of marketing in the development of hotel as an industryĪnd how marketing could be used to ensure success in a highly competitive, volatile and diverse indus. The objective of this report was to highlight the importance of marketing in the accommodation busi. The purpose of this research work was to analyze the role played by marketing in the development of Hotel rooms and concomitantly provides them with good returns on their investment.

Success in their business voyages by applying different strategies to yield high occupancy rate of their However, in the recent years, the industry has witnessedĪ high level of competitions which makes hotel owners and managers search for new ways of ensuring This is provenīy the astronomical growth rate of the industry. The hotel business is arguably the most lucrative business within the hospitality industry.

Thesis CENTRIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Tourism November 2015 ABSTRACTĬase (Six successful hotel units in Abuja and Jakobstad) Juwon Talabi THE ROLE OF MARKETING IN HOTEL INDUSTRY Case (Six successful hotel units in Abuja and Jakobstad).

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